The first image on the right is an example of a Google Ad listing. These ads appear at the top of the page as well the bottom of the page.
On the bottom right we have an image of the Map Pack search result for window cleaning Ottawa. When it comes to the Map Pack, Google has made the location of the user and the closest businesses to that search the main factor for which businesses appear. This is usually a good thing, however sometimes you may get some businesses with poor reviews just because of their proximity to you.
For that reason, it is a good idea to click the on the business name in the Map Pack to take a look at their Google My Business profile. If a customer were to click on the Peak Property Window Cleaning profile they would be able to see the customer reviews, website, services offered, contact info etc..
Google My Business is a great way to learn more about a business that you’re thinking of hiring. Check out our blog post on Google My Business here to be able to fully utilize this great tool.